Wednesday, May 18, 2016

Fresh, Pure...and back in circulation! Velvet Peanut Butter Heirlooms

Velvet Peanut butter, THE Detroit peanut butter. "Fresh, Pure, Delicious". Every kid knew those 3 words meant Peanut butter. Velvet brand peanut butter.
My brothers & I would always make sure to stop at the Velvet display back in the 1970's....the kids faces on the jar of Velvet always made us laugh. The FRESH kid looked like he meant trouble, like a natural born mixer with a couple of choir boys as siblings. We related to the implied threat of chaos that kid represented.
We all know, at least should, the history of Velvet. A Detroit truck driver, Paul Zuckerman, made a dream into an empire. I'll leave the bloviation to the children of a lesser god. Just watch the well done doc "Made in the Motor City" for the Velvet story...starting around the 13:28 mark.
 http://video.dptv.org/video/2365438277/
I made the journey to the hinterlands and came back with an old Velvet lid, an ancient Velvet Jar, and a plastic Velvet bucket.
Here's the lid...it doesn't go with the 2lb jar, but was near it in the dusty workshop in the basement...
"Crunchy" variety....77 cent


Slight scuffs...bit 'o rust...overall good condition.
The plastic bucket...it was being used to hold flame retardant....how apropos.
Needed a great deal of cleaning...


It's in decent enough shape...some scrapes and scuffs, discoloring and wear...

And the Jar...
No lid....label scuffed & torn at the bottom...

Took some slight yet careful cleaning...and the glass returned to a brilliant hue.
Now the specs that only a few crackpots really care aboot....
A "4930" on the bottom...the "Homogenized" process and sales pitch started with Velvet (Zuckerman claimed that Velvet was the 1st peanut butter to utilize the process) in 1944. A 1949 jar? Perhaps...
The other markings....a "Jug" shaped symbol, perhaps of the glass fabricator...and a lone 8.
You want to know more about Velvet? http://myjewishdetroit.org/2014/12/fresh-pure-delicious/
Cut-and-paste 'till your little black heart is content.
I always try to hit the estate sales in the "less traveled" areas...they seem to pay more dividends. Besides...how many times can you draw water from the same well before it runs dry? Who cares....not me, I've got other sales to hit home-slice! $3 for those 3 forgotten gems was all I had to part with....Instant Karma & succotash! 


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