Monday, February 13, 2017

1947 Planters Peanut Butter Jar

Everybody knows "Mr Peanut", Robert Downey Jr was his voice for 5 minutes recently! PLANTERS Peanuts are the industry standard, the Coke-a-Cola of snack foods. But Peanut butter? Yeah, they had their hands in everything at one time.
I came across this old jar in the Metro area, LOCAL estate sale....one of those that catch your eye & you can't believe what you're looking at!
One of those rare old jars that not only has the paper label intact but the original lid to boot! I usually pass on all but the most desirable jars without labels....otherwise its a lid on any old jar, right? But this gem had both! And it's pretty exceptional condition!
Dating this old relics can be a bit sketchy....I'm not the type to obsess over old ads on microfiche....OCD for you, not me!
But these ads did recently appear on Ebay....one an actual ad & the other an ancient PLANTERS Coloring book....which help to date the jar.
The top ad is dated 1949...showing a jar of PLANTERS PB with a different label.
The second, a picture of a PLANTERS coloring book from 1947, shows the PB jar with the label the same as the one in my possession! VIOLA!

The lid is in outstanding shape....and the label still has very vivid coloring....a few rips, but otherwise great shape. I did show a picture of the jar to a guy selling PLANTERS memorabilia at a local Bottle & Jar show this fall. He practically flipped out over the condition of the label itself....it was in better shape than anything he had for sale....my luck...."Some days you're the dog, some days you're the hidrant".......

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